Vibrant Emotional Health
Legal name: The Mental Health Association of New York City Inc
Overview
Mission
● To Advocate…** for access to mental health services and support. ● To Champion…** change globally. Our Mission. Our Mission To help all people achieve mental and emotional well-being through groundbreaking solutions that deliver high-quality support, when, where, and how they need it. Our Core Values. Vibrant Emotional Health’s groundbreaking solutions have delivered high quality services and support, when, where and how people need it for over 55 years.** Through our state-of-the-art technology-enabled crisis care tools, local community service programs, and our advocacy and education work, we’re advancing access, dignity and respect for all. 2.5 million people a year receive confidential emotional support through our state-of-the-art crisis services, which include the 988 Suicide & Crisis Lifeline and NYC 988. Approximately 50,000 individuals and families have received tools and...
What it reported doing in 2024
Here2help connect crisis contact center provides behavioral health hotline programs out of its New York-based call center. With services available by telephone, webchat, and text message, here2help connect handles more than 460,000 contacts per year. (continued on schedule o).major programs include: nyc988 - a one click, one call connection to counseling, crisis intervention, peer support and referrals for treatment and support services, serving New York city 's five boroughs. Nyc988 is a free 24/7/365 confidential mental health support for all new yorkers staffed with english-, spanish-, and chinese-speaking behavioral health professionals (and can serve more than 150 other languages through interpreter services); the oasas hopeline, which is available for anyone in nys who is struggling with substance abuse or gambling addiction and needs a referral for treatment; the nfl lifeline, which is available to nfl players, former players, family of players, and staff to support mental and emotional crisestwo programs with united federation of teachers. One is braveline which provides telephone, webchat, and sms text messaging support to nyc public school students impacted by bullying. The second is the member assistance program, uft-for-u, for the over 200,000 uft members across nyc in emotional or mental health crises.
Operating model
- Revenue model
- Grant-funded. 97% of the money available for current operations came from government grants.
- Distribution model
- Grant intermediary. The nonprofit sent 60% of its reported program spending out as grants.
Nonprofit profile at a glance
- EIN
- 132637308
- IRS 990 coverage
- 2009–2024
- Official website data refreshed
- Aug 2026
- Forms available
- Form 990 2024
- Headquarters
- New York, NY, United States
- Phone
- (212) 254-0333
- Rating
- 88
- Verdict
- STRONG
- Rating confidence
- Moderate
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 90
- Transparency & Controls: 87
- Accountability: 100
- Sustainability: 24
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 90.8%; rating input score 91
- Program expense ratio: 87.8%; rating input score 88
- Fundraising efficiency: $253.06 raised per $1 spent on fundraising; rating input score 91; 91st percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 68th percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Pass
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 99.8%; rating input score 100; 44th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 76th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -3.3%; rating input score 15; 15th percentile among comparable filings
- Total-asset coverage ratio: 0.48; rating input score 17; 17th percentile among comparable filings
- Liabilities to assets ratio: 0.69; rating input score 22; 22nd percentile among comparable filings
- Officer compensation ratio: 0.9%; rating input score 77; 77th percentile among comparable filings
Growth
- Program expense growth: 30.8% per year; rating input score 100; 96th percentile among comparable filings
- Revenue growth: 17% per year; rating input score 100; 91st percentile among comparable filings
- Asset growth: 16.2% per year; rating input score 100; 88th percentile among comparable filings
Details
- What they do: 7 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 90.8% of revenue deployed · 87.8% of spending went to programs
- Governance: 22 of 22 board members independent · 9 of 9 filing controls reported
- Programs: 4 filed program accomplishments · $315.3M in reported program spending
- Leadership: top reported pay $504K · 36 people listed · 4 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $10.1M reported
- Consistency: 35 of 35 current checks pass
- Schedules: 8 filed schedules · includes major donors, grants, and executive pay
- Filing history: 12 annual filings from 2009 to 2024
- Contacts: How to reach this organization
- Money network: 38 filed money-flow records
- Related organizations: 29 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Leadership & pay
36 people listed
Highest reported compensation
- KIMBERLY WILLIAMS (CEO): $504,433 total reported compensation
- GRANT RIEWE (CTO (ENDED 4/24)): $415,765 total reported compensation
- TIA DOLE (CHIEF 988 LIFELINE OFFICER): $405,994 total reported compensation
Source: IRS Form 990. Selected filing: FY2024.