Inequality Media Civic Action

Overview

Mission

Our ultimate vision is one of social welfare reflected in a united states where active participation by informed citizens restores the balance of power in our democracy and creates an economy where gains are widely shared

What it reported doing in 2024

Imca produces and distributes educational online videos, using the power of storytelling to inform and engage the public about the realities and impacts of the increasing inequality and imbalance of power in america. Imca videos are "explainers" on inequality and power as they relate to healthcare, economics, and democracy. Video topics range from debunking common myths about inflation and explaining corporate monopolies to clarifying misinformation and the importance of valuing teachers. Imca has continued to partner with other organizations on videos to reach even larger audiences and is undertaking its first feature film documentary.

Operating model

Revenue model
Donor-supported. 97% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

Nonprofit profile at a glance

EIN
815231180
IRS 990 coverage
2019–2024
Forms available
Form 990 2024, Form 990-EZ 2018
Headquarters
Berkeley, CA, USA
Phone
5106989150
Rating
78
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Civil Liberties

Official website

The verdict

SUPPORTED - The filed numbers largely add up and a large share of total spending goes to programs. A relatively small share of available resources goes toward mission work and fundraising costs are high for each dollar raised.

Rating breakdown

  • Financial Efficiency: 63
  • Transparency & Controls: 92
  • Accountability: 85
  • Sustainability: 73
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 55.8%; rating input score 56
  • Program expense ratio: 82.1%; rating input score 82
  • Fundraising efficiency: $11.37 raised per $1 spent on fundraising; rating input score 42; 42nd percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 75%; rating input score 75; 13th percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 32.9%; rating input score 86; 86th percentile among comparable filings
  • Total-asset coverage ratio: 1.55; rating input score 53; 53rd percentile among comparable filings
  • Liabilities to assets ratio: 0.02; rating input score 80; 80th percentile among comparable filings
  • Officer compensation ratio: 3.4%; rating input score 66; 66th percentile among comparable filings

Growth

  • Program expense growth: 30.5% per year; rating input score 100; 92nd percentile among comparable filings
  • Revenue growth: 35.1% per year; rating input score 100; 95th percentile among comparable filings
  • Asset growth: 38.5% per year; rating input score 100; 96th percentile among comparable filings

Details

  • Where the money goes: 55.8% of revenue deployed · 82.1% of spending went to programs
  • Governance: 3 of 4 board members independent · 8 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $2.1M in reported program spending
  • Leadership: top reported pay $86K · 4 people listed
  • Highest-paid contractors: 1 contractor listed · $100K reported
  • Consistency: 30 of 30 current checks pass
  • Schedules: 5 filed schedules · includes major donors
  • Filing history: 5 annual filings from 2019 to 2024
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Leadership & pay

4 people listed

Highest reported compensation

  • HEATHER KINLAW LOFTHOUSE (DIRECTOR + P): $86,500 total reported compensation

Source: IRS Form 990. Selected filing: FY2024.