Simple Generosity
Legal name: Simple Generosity Foundation
Overview
Mission
To make charitable giving easier and more meaningful for purpose-minded companies and make fundraising more equitable for small but important nonprofits that might otherwise be overlooked for large brand partnerships. With meaningful experience in the nonprofit sector prior to joining Simple Generosity, Stephanie brings a wealth of knowledge and insight into the intricate world of philanthropy. Armed with a degree and background in Criminal Justice, her passion lies especially in making a positive impact on at-risk youth. Inspired by our mission, Stephanie is passionate about our ability to fund small nonprofits, provide them with meaningful exposure and attract new donor and volunteer interest. At home, she is a PTA Volunteer, coffee and matcha lover, wife, and devoted mom of two little girls and two cats. Sonia Aylsworth.
What it reported doing in 2024
The Simple Generosity Foundation provided curation and vetting services to identify and engage charities that match the values and charitable intentions of its donors. These vetting services include financial reviews, determination of the public perception, and an analysis of the programmatic activities of the charities with an emphasis on identifying small scale charities that serve the local communities aligned with corporate donor operations and services. In the case of Target, this means identifying, curating, and reviewing thousands of charities per year and adjusting selection criteria based on the season, current events, and geography of each of Targets 1,900+ stores.
Operating model
- Revenue model
- Donor-supported. 93% of the money available for current operations came from contributions and gifts.
- Distribution model
- Grant intermediary. The nonprofit sent 94% of its reported program spending out as grants.
Nonprofit profile at a glance
- EIN
- 475570019
- IRS 990 coverage
- 2016–2024
- Website reviewed
- Sep 2026
- Forms available
- Form 990 2024
- Headquarters
- South Portland, ME, United States
- Rating
- 81
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Buddhism
- Affiliation
- Buddhism
The verdict
STRONG - A large share of available resources goes toward mission work and most voting board members are independent. The filing reports few safeguards for money sent abroad and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 99
- Transparency & Controls: 58
- Accountability: 90
- Sustainability: 19
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 97.8%; rating input score 98
- Fundraising efficiency: $389.48 raised per $1 spent on fundraising; rating input score 95; 95th percentile among comparable filings
Transparency & Controls
- Consistency checks: 92.3%; rating input score 92; 10th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: 0 of 8 controls in place; rating input score 0
- Grant itemization coverage: 64.3%; rating input score 64; 18th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
- Public monitoring controls: 0 of 8 controls in place; rating input score 0
- Public policy transparency: 1 of 7 controls in place; rating input score 14
- Public financial transparency: 1 of 5 controls in place; rating input score 20
- Impact reporting controls: 5 of 7 controls in place; rating input score 71
- Public relationship transparency: No; rating input score 0
Accountability
- Independent voting board: 80%; rating input score 80; 15th percentile among comparable filings
- Governance controls: 8 of 8 controls in place; rating input score 100
- Public governance controls: 4 of 4 controls in place; rating input score 100
- Zakat policy transparency: Limited
Sustainability
- Operating margin: -28.3%; rating input score 4; 4th percentile among comparable filings
- Operating reserve ratio: 0.32; rating input score 10; 10th percentile among comparable filings
- Liabilities to assets ratio: 0.09; rating input score 60; 60th percentile among comparable filings
- Officer compensation ratio: 3.8%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: 24.6% per year; rating input score 100; 89th percentile among comparable filings
- Revenue growth: 18.6% per year; rating input score 100; 86th percentile among comparable filings
- Asset growth: 13.4% per year; rating input score 100; 69th percentile among comparable filings
Details
- What they do: 1 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 100% of revenue deployed · 97.8% of spending went to programs
- Governance: 4 of 5 board members independent · 8 of 8 filing controls reported
- Programs: 2 filed program accomplishments · $8.6M in reported program spending
- Leadership: top reported pay $116K · 7 people listed
- Consistency: 27 of 29 current checks pass · 2 findings to review
- Schedules: 6 filed schedules · includes major donors, foreign activity, and grants
- Filing history: 7 annual filings from 2016 to 2024
- Contacts: How to reach this organization
- Money network: 342 filed money-flow records
- Related organizations: 337 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.