Planned Parenthood of Wisconsin, Inc.
Legal name: Planned Parenthood of Wisconsin Inc
Overview
Mission
To empower all individuals to manage their sexual and reproductive health through patient services, education, and advocacy.
What it reported doing in 2023
Issues education - planned parenthood of Wisconsin educates the public and elected officials about issues pertaining to reproductive health and mobilizes individuals to make their opinions known. 1,150,000 individuals received communications in 2023-2024.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
Nonprofit profile at a glance
- EIN
- 390863391
- IRS 990 coverage
- 2011–2023
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2023
- Headquarters
- Milwaukee, WI, USA
- Phone
- 1-800-230-PLAN
- Rating
- 81
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Family Planning Centers
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 72
- Transparency & Controls: 84
- Accountability: 100
- Sustainability: 31
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 79.7%; rating input score 80
- Program expense ratio: 74.3%; rating input score 74
- Fundraising efficiency: $5.76 raised per $1 spent on fundraising; rating input score 24; 24th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Pass
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -7%; rating input score 15; 15th percentile among comparable filings
- Total-asset coverage ratio: 0.89; rating input score 33; 33rd percentile among comparable filings
- Liabilities to assets ratio: 0.12; rating input score 71; 71st percentile among comparable filings
- Officer compensation ratio: 5.3%; rating input score 46; 46th percentile among comparable filings
Growth
- Program expense growth: 5.2% per year; rating input score 100; 46th percentile among comparable filings
- Revenue growth: 4.6% per year; rating input score 100; 43rd percentile among comparable filings
- Asset growth: 8.7% per year; rating input score 100; 59th percentile among comparable filings
Details
- What they do: 4 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 79.7% of revenue deployed · 74.3% of spending went to programs
- Governance: 17 of 17 board members independent · 9 of 9 filing controls reported
- Programs: 3 filed program accomplishments · $30.1M in reported program spending
- Leadership: top reported pay $385K · 27 people listed · 4 of 6 pay-setting controls reported
- Consistency: 32 of 32 current checks pass
- Schedules: 9 filed schedules · includes major donors and executive pay
- Filing history: 13 annual filings from 2011 to 2023
- Contacts: How to reach this organization
- Money network: 10 filed money-flow records
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Leadership & pay
27 people listed
Highest reported compensation
- TANYA ATKINSON (PRESIDENT AND CEO): $385,064 total reported compensation
- LINDA NEFF (CHIEF DEV AND BRAND STRAT): $247,068 total reported compensation
- CARRIE VANAZNT (CHIEF OPERATING OFFICER): $226,933 total reported compensation
Source: IRS Form 990. Selected filing: FY2023.