March of Dimes Inc

Overview

Mission

March of Dimes leads the fight for the health of all moms and babies. These efforts help advance our mission to fight for the health of moms and babies by educating women of childbearing age, their relatives, and those who support them during pregnancy. As a result, in accordance with the Financial Accounting Standards Board (FASB) guidelines and Internal Revenue Service (IRS) guidance, March of Dimes allocates a portion of our fundraising costs to program services. As a nonprofit organization that’s exempt from federal taxation, we ensure our donors’ money is spent as efficiently and effectively as possible. If you have any information related to material issues or improprieties that should be brought to our attention, please call our 24-hour hotline: 1-800-8.

What it reported doing in 2024

Programs, education, and advocacy - see schedule o education and advocacywe educated to raise awareness of the crisis. Our 2024 march of dimes report card spotlighted the high preterm birth rate that earned the us a d+ for the third straight year. The release of our nowhere to go: maternity care deserts across the us 2024 report revealed that 35% of us counties are maternity care deserts. We also launched low dose, big benefits to educate providers and moms about low dose aspirin to help reduce the risk of preeclampsia and preterm birth.to ensure health professionals have the latest information to make informed decisions, we trained nearly 19,000 maternal and infant healthcare professionals, and our trusted content drew more than 6 million visits to march of dimes, providing essential guidance to healthcare teams and families in 2024.we also elevated topics like doula expansion, vaccines, and postpartum depression, contributing to 214,739 views on our it starts with mom consumer education platform. We continued to amplify our message through modcast, our research-based podcast, which had 1,935 total downloads and youtube views. And we advocated by raising our voices to champion real change. Thanks to our commitment, more than 115 bills were advocated for, with 50 signed into law. Our advocacy network increased to over 43,000 individuals willing to heed the call to take action when it was needed most.

Operating model

Revenue model
Donor-supported. 98% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 91% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

Nonprofit profile at a glance

EIN
131846366
IRS 990 coverage
2010–2024
Official website data refreshed
Jun 2026
Forms available
Form 990 2024
Location
Arlington, VA, USA
Phone
1-888-663-4637
Rating
74
Verdict
SUPPORTED
Rating confidence
Standard
Sector
Birth Defects and Genetic Diseases

Official website

Reported finances

Revenue
$83,573,258
Expenses
$86,667,092
Assets
$64,169,362
Liabilities
$63,453,238

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. The filing reports few safeguards for money sent abroad and fundraising costs are high for each dollar raised.

Rating breakdown

  • Financial Efficiency: 72
  • Transparency & Controls: 80
  • Accountability: 100
  • Sustainability: 20
  • Growth: 0

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 77.6%; rating input score 78
  • Program expense ratio: 73.6%; rating input score 74
  • Fundraising efficiency: $8.41 raised per $1 spent on fundraising; rating input score 37; 37th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 95%; rating input score 95; 34th percentile among comparable filings
  • Pay-setting controls: 5 of 6 controls in place; rating input score 83
    • Compensation committee: Pass
    • Independent consultant: Pass
    • Other Form 990s reviewed: Pass
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: 2 of 8 controls in place; rating input score 25
    • Claims monitoring procedures: Pass
    • Requires narrative reports: Fail
    • Conducts field audits: Fail
    • May suspend future funding: Fail
    • Requires financial reports: Pass
    • Conducts site visits: Fail
    • Requires grant agreements: Fail
    • May require repayment: Fail
  • Grant itemization coverage: 99.8%; rating input score 100; 44th percentile among comparable filings
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 76th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -3.7%; rating input score 14; 14th percentile among comparable filings
  • Total-asset coverage ratio: 0.74; rating input score 29; 29th percentile among comparable filings
  • Liabilities to assets ratio: 0.99; rating input score 7; 7th percentile among comparable filings
  • Officer compensation ratio: 3.5%; rating input score 31; 31st percentile among comparable filings

Growth

  • Program expense growth: -8.8% per year; rating input score 0; 1st percentile among comparable filings
  • Revenue growth: -6.9% per year; rating input score 0; 1st percentile among comparable filings
  • Asset growth: -7.5% per year; rating input score 0; 1st percentile among comparable filings

Details

  • What they do: 1 programs and campaigns described on the official site · 1 operating location identified
  • Where the money goes: 77.6% of revenue deployed · 73.6% of spending went to programs
  • Governance: 19 of 19 board members independent · 9 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $63.8M in reported program spending
  • Leadership: top reported pay $354K · 35 people listed · 5 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $7.7M reported
  • Consistency: 45 of 46 current checks pass · 1 finding to review
  • Schedules: 10 filed schedules · includes foreign activity, grants, and executive pay
  • Filing history: 14 annual filings from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 36 filed money-flow records
  • Related organizations: 24 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Foreign activity oversight: 6 of 8 not reported.
  • Moderate — Financial Efficiency: Fundraising efficiency scored 37/100.
  • High — Sustainability: Operating margin scored 14/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 29/100.
  • High — Growth: Asset growth scored 0/100.
  • High — Sustainability: Liabilities to assets ratio scored 7/100.
  • Moderate — Sustainability: Officer compensation ratio scored 31/100.
  • Review — Transparency & Controls: Schedule R controlled transactions itemized did not reconcile in the filed values.

Leadership & pay

35 people listed

Highest reported compensation

  • CYNTHIA H RAHMAN (INTERIM PRESIDENT/CEO (BEG 06/24)): $353,561 total reported compensation
  • KELLY ERNST (SVP, MARKET IMPACT): $323,505 total reported compensation
  • CANDICE CHRISTOPHER (CFO): $312,639 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024.