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This is accomplished by investing in the growth and use of nonprofit and social marketing knowledge; supporting appropriate community outreach efforts; and acknowledging academic and practitioner marketing excellence.","primary_activities":"Presented 15 awards, which recognize and honor academic and practitioner marketing excellence. Three promising awards include the Erin Anderson Award for an Emerging Female Marketing Scholar & Mentor, the Nonprofit Marketer of the Year Awards, and the inaugural Williams-Qualls-Spratlen (WQS) Multicultural Mentoring Award of Excellence. The Erin Anderson Award was given to Professor Rebecca W. Hamilton of the University of Maryland. This award honors the legacy of Erin Anderson, a widely respected mentor and scholar from INSEAD who unexpectedly passed away in 2007 at the age of 52, by recognizing female marketing professors that have made significant research contributions in terms of publications in leading journals, and working papers under review, and significant teaching and service contributions to their department. The Nonprofit Marketer of the Year Awards honored three nonprofit marketers, Stephanie A. Hogarth of Children's Hospital of Philadelphia, Joel Bartlett of PETA, and Susan de Cuba of Treasure Coast Hospice, for their leadership and achievements in the field of nonprofit marketing. The inaugural WQS Award recognized Dean Melvin T. Stith of the Whitman School of Management at Syracuse University. Other notable awards are the Berry-AMA Book Prize for the Best Book in Marketing, S. Tamer Cavusgil Award, Paul E. Green Award, David K. Hardin Memorial Award, John A. 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The 2011 AMA Sheth Foundation Doctoral Consortium (June 15-19, 2011 at the Spears School of Business at Oklahoma State University) provided an opportunity over several days for the academic and corporate communities to dialogue, debate, and develop some mutual research interests by bringing together outstanding doctoral students from the United States and Canada with the premier marketing academics from around the country.\n\nCo-hosted the AMA/AMAF Nonprofit Marketing Conference, entitled Some Things Can't Wait. Market Now from October 11-13, 2010 in Chicago, IL. \"The 2010 AMA/AMAF Nonprofit Marketing Conference (NPMC) gathered nonprofit marketers from across the country to dive deep into the marketing strategies, tools and techniques needed to successfully reinvent their organizations. Unique insights, proven cases and in-depth, solutions-oriented sessions provided the framework for an unparalleled conference program. Whether nonprofit marketers were from local or national organizations, an association or a charity, the 2010 Nonprofit Marketing Conference helped them gain the skills and ideas needed to ensure that their organization not only survives, but thrives.Over 200 nonprofit and nonprofit associated professionals attended the conference. Attendee post-conference survey results reported that 72% of attendees were \"somewhat\" to \"very satisfied\" with the conference, 61% of respondents \"probably\" or \"definitely would\" attend another Nonprofit Marketing Conference, and 68% reported they \"probably\" or \"definitely would\" recommend the conference to a colleague.\"\"One of the activities that the AMAF undertook to deliver on its mission to maximize marketing for the betterment of society was the Senior Nonprofit Marketers' Summit.The Summit started with some AMAF Trustees and staff developing the idea and executing it over the past 12 months, with AMAF Trustee Cynthia Currence facilitating the process. The result was a coalition of 18 thought leaders in nonprofit marketing-comprised of nonprofit marketing practitioners, academics and nonprofit marketing consultants-discussing key marketing issues facing nonprofit organizations and developing a white paper. 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Actual results could differ from those estimates. The accounting standard on accounting for uncertainty in income taxes addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under this guidance, the Foundation may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. Examples of tax positions include the tax-exempt status of the Foundation, and various positions related to the potential sources of unrelated business taxable income (UBIT). The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than 50 percent likelihood of being realized upon ultimate settlement. 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This is accomplished by investing in the growth and use of nonprofit and social marketing knowledge; supporting appropriate community outreach efforts; and acknowledging academic and practitioner marketing excellence.","primary_activities":"AMAF Nonprofit CMO Roundtable & AMA/AMAF Nonprofit Marketing Conference:The Nonprofit CMO Roundtable was an invitation-only forum for the senior-most marketing executives of major nonprofits to network and problem-solve. Giving this small peer group-with often similar challenges, opportunities, and solutions-the chance to interact and form a community.Senior-most marketing executives from national or global nonprofits with at least $100 million in annual revenue were invited to join the Nonprofit CMO Roundtable (only 60 individuals qualified for invitation). Members met at the AMA Nonprofit Marketing Conference, they met quarterly via teleconference, and they connected informally throughout the year. Topics were member-driven. The Nonprofit CMO Roundtable was moderated by Angela Geiger, Chief Strategy Officer at the Alzheimer's Association and a member of the AMAF Board of Trustees.Ten participants took part in CMO Roundtable sessions that were held during the Nonprofit Marketing Conference. Sessions took place Monday, July 11, 2011 and Tuesday, July 12, 2011 during the concurrent session times (non-keynote) of the conference. A dinner was also held on the 11th. Sponsors for the Nonprofit CMO Roundtable included Blackbaud, PlowShare, and THD.The Nonprofit Marketing Conference took place July 11-13 at the Washington Hilton in Washington, D.C. and the theme of the conference was \"OnPoint: Marketing Strategies for Nonprofit Success.\" The conference zeroed in on current marketing essentials to help organizations better engage their members/constituents and meet mission-critical objectives. The cutting-edge, highly interactive conference focused on marketing strategy, relationship management, integrating traditional and digital marketing communications, as well as breakthrough branding. One-of-a-kind perspectives, expert-led sessions and an exceptional line-up of speakers from nonprofits of all sizes were featured throughout the conference.Over 300 nonprofit marketing professionals attended the event with 88 percent reporting that they were \"satisfied\" to \"very satisfied\" with the conference. 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